Dinastija SIA as official distributor of brand mesoestetic in Latvia and Estonia and owner of e-commerce store mesoetetic.lv (hereinafter referred to as "Dinastija" and/or "We") values the trust of our customers. Our goal is to make our customers feel secure when providing us with their personal data. In our daily operations, we take care to protect personal data. Dinastija is committed to respecting the privacy of our customers and the protection of their personal data, in accordance with the rights of individuals regarding the processing of personal data as set out in Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as the "Regulation"), as well as other applicable laws and regulations in the Republic of Latvia, binding guidelines and regulations issued by responsible authorities in the field of privacy and data processing.

This Privacy Policy informs and provides clarification on how Dinastija takes care of and protects the personal data of our customers that come into our possession. It explains the ways in which our customers' data is processed and for what purposes, and it provides information about the rights and obligations of our customers.

We have created this Privacy Policy to be as simple as possible, but we kindly ask you to familiarize yourself with the following terms:

Data subject: a natural person who can be directly or indirectly identified; Personal data: any information relating to an identified or identifiable natural person; Services: any kind of services and products offered and provided by Dinastija online or offline; Processing of personal data: any operation or set of operations performed on personal data, including collection, registration, organization, storage, use, transmission, blocking, or deletion. Controller: a natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data and is responsible for ensuring that the processing complies with the Personal Data Protection Law.

Table of Contents:

1. Controller and contact details
2. Attribution
3. How do we collect personal data?
4. What personal data do we collect?
5. For what purposes do we process personal data and what is the legal basis for processing?
6. To whom can we provide personal data?
7. How long do we store data?
8. What are the rights and obligations of the data subject?
9. Where to go in case of questions or uncertainties?
10. Terms of use of cookies

1.Controller and Contact Information

The data controller for personal data processing is SIA Dinastija (registration number: 40003838987), with a legal address at Brīvības iela 180, Riga, LV-1012, hereinafter referred to as Dinastija.

The contact information for Dinastija regarding issues related to personal data processing is as follows: web@dynasty.lv. By using this contact information or reaching out to Dinastija's legal address, you can ask questions about personal data processing. Requests for the exercise of your rights can be submitted:

In writing, in person at Dinastija stores, by presenting a valid identification document. Via email, by digitally signing the request with a secure electronic signature.

2. Applicability.

The Privacy Policy applies to every data processing activity, regardless of the form or medium through which our clients submit their personal data (on the website http://www.mesoestetic.lv, via email, or in paper format at our retail locations). The Privacy Policy is applicable to ensuring privacy and protection of personal data concerning: individuals - clients, service users, visitors, and buyers of Dinastija stores, including those subject to video surveillance and online store customers.

3. How do we obtain personal data?

We can obtain personal data in various ways, and the information we obtain about individuals depends on the nature of the transaction, including the selected and used Service.

• The data subject may provide their personal data to Dinastija by contacting and/or cooperating with Dinastija, such as in preparing and concluding a contract.
• By applying for and using Dinastija services.
• By subscribing to newsletters and seminars.
• By requesting information or submitting an application for consideration of a specific question or request.
• By providing their personal data for the purposes of the Dinastija loyalty program.
• Through online shopping on the website.
• We also obtain information through various forms of collaboration, such as when our clients or business partners participate in events organized by Dinastija, during which photographs or video recordings may be taken, with prior information provided.
• Payment processing is provided by the payment platform makecommerce.lv, therefore our company transfers the personal data necessary for payment execution to the platform owner Maksekeskus AS.

For what purposes do we process personal data and what is the legal basis for processing? Dinastija processes personal data only for specific and necessary purposes based on legal grounds, including Dinastija's legitimate interests.

Your data is processed for the following purposes:

• To provide services and ensure the performance of contracts/transactions, including registration and purchasing in the online store, service applications on the website http://www.mesoestetic.lv/, and at Dinastija's physical locations.
• The processing purpose relates to the provision of services and the execution of concluded contracts (transactions).
• The processing is carried out based on legal and contractual (transactional) grounds. For the preparation and conclusion of contracts. The processing purpose relates to new customers, initial or new services/transactions.
• The processing is carried out based on legal and contractual (transactional) grounds. Necessary payment data is transferred to the authorized processor Maksekeskus AS for payment execution. In cases of communication, to provide support and information to the data subject, including the handling of submitted inquiries. The processing purpose relates to communication between the data subject and Dinastija, including submitted applications, requests, or any contact (including mail, email, website, etc.). The processing is carried out based on legal and contractual (transactional), including the basis of the submitted application, request, or question. To prevent, control, and detect criminal offenses related to our property (theft, vandalism, etc.) and to protect the essential interests, including health and life, of employees, customers, visitors, and other individuals.
• The processing purpose relates to video surveillance. The processing is carried out based on legitimate interests. For marketing and communication purposes, as well as within the Dinastija Loyalty Program.
• The processing purpose relates to sending commercial communications, customer loyalty events, seminars, training, and other specific purposes, such as participating in Dinastija-organized events where photographs or video recordings may be taken, with prior information provided. The processing is carried out based on the data subject's consent. Dinastija processes personal data only for the abovementioned processing purposes. In the interest of protecting the rights and interests of individuals, Dinastija safeguards customer data using modern technology capabilities, reasonable organizational, financial, and technical resources, as well as security measures. Within these measures, an appropriate level of information security is provided to prevent unauthorized access to personal data.

We may share the information you provide with our business partners and service providers in specific cases where there is a specific purpose.

For example, to ensure the quality and timely fulfillment of contractual obligations with customers, we may authorize our business partners to perform product delivery, payment processing, or service provision, such as equipment maintenance and repair services. We may also engage business partners for marketing and sales promotion purposes, direct marketing activities, and management of trade projects.

We have the right to provide our business partners with the necessary personal data of customers to the extent required for the performance of these services. Business partners will ensure compliance with data processing and protection requirements in accordance with Dinastija's policies and applicable laws, and will not use personal data for other purposes beyond what we have authorized.

4. In addition, we may disclose information about you:

• if required by applicable laws or legal proceedings;
• to law enforcement authorities, as well as state and local government authorities, upon their request;
• if we believe that the disclosure of personal data is necessary or appropriate to prevent physical harm or financial loss, or in connection with the investigation of actual or suspected illegal activities;
• to protect property rights and legitimate rights and services;
• to comply with any applicable laws.

We retain personal data only for as long as necessary to achieve the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by applicable laws, or as long as the data subject's consent for the respective processing of personal data is in effect, unless there is another lawful basis for data processing.

5. For what purposes do we process personal data and what is the legal basis for processing?

Dinastija processes personal data only for specific and necessary purposes based on defined legal grounds, including legitimate interests.

Your data is processed for the following purposes:

Dinastija processes personal data for the following purposes and based on the legal grounds mentioned:

1. Service Provision and Contractual Performance: Purpose: Processing personal data is necessary for providing services and fulfilling contracts or transactions, including registrations and purchases on the website http://www.mesoestetic.lv/. The processing is based on the law and the contract (transaction) between the parties.

2. Contract Preparation and Conclusion: Purpose: Processing personal data is necessary for preparing and concluding contracts with new clients or for new services/transactions. The processing is based on the law and the contract (transaction).

3. Payment Processing: Purpose: Personal data necessary for payment processing is transferred to the authorized processor Maksekeskus AS. The processing is based on contractual performance and legitimate interests.

4. Communication and Customer Support: Purpose: Processing personal data is necessary to provide support and information in response to inquiries, including submitted applications and questions. The processing is based on the law and the contract (transaction), including the submitted application, request, or question.

5. Prevention, Control, and Detection of Criminal Offenses: Purpose: Processing personal data is necessary to prevent, control, and detect criminal offenses related to Dinastija's property (theft, vandalism, etc.) and to protect the vital interests, health, and safety of employees, customers, visitors, and other individuals. The processing is based on legitimate interests.

6. Marketing and Communication, including Dinastija Loyalty Program: Purpose: Processing personal data is carried out for marketing communications, customer loyalty events, seminars, training, and other specific purposes, including events organized by Dinastija where photos or video recordings may be taken as previously informed. The processing is based on the data subject's consent.

6. Who can we provide personal data to?

We may share your provided information with our business partners, service providers, in specific cases where there is a specific purpose for it. For example, to ensure the quality and efficient fulfillment of contractual obligations with customers, we may authorize our business partners to perform product delivery, payment processing, or provide services such as equipment maintenance and repair, marketing, and promotion activities.

We have the right to disclose customer personal data to our business partners to the extent necessary for the performance of these activities. Our business partners will ensure compliance with the data processing and protection requirements according to Dynasty's policies and applicable laws, and will not use the personal data for any other purposes than authorized.

Additionally, we may disclose information about you:

• if required by law or legal proceedings;
• to law enforcement authorities, as well as state and local government institutions, upon their request;
• if we believe that the disclosure of personal data is necessary or appropriate to prevent physical harm or financial loss, or in connection with the investigation of actual or suspected unlawful activities;
• to protect property rights, as well as services and legal rights;
• to comply with any applicable laws.

We retain personal data only for as long as necessary to fulfill the purposes stated in this Privacy Policy, unless a longer retention period is required or permitted by applicable regulations or as long as the data subject's consent for the respective processing of personal data is valid, if there is no other lawful basis for data processing.

7. How long do we store data?

We retain personal data only for as long as necessary to fulfill the purposes stated in this Privacy Policy, unless a longer retention period is required or permitted by applicable regulations or as long as the data subject's consent for the respective processing of personal data is valid, if there is no other lawful basis for data processing.

8. What are the rights and obligations of the data subject?

You have the right to request a copy of your personal data at any time, verify the accuracy of the stored information, and/or correct or update this information. We will make every effort to provide you with access to any of your personal information that we store within 30 days of receiving your request.

To protect your privacy and security, we will take appropriate measures to verify your identity before providing information about your requested personal data. Dinastija handles data subject requests related to these rights free of charge. However, the request may be refused or a reasonable fee may be charged if the requests are manifestly unfounded or excessive.

You can withdraw your consent at any time. Giving or withdrawing consent is your free choice and does not impose any additional obligations. However, if you decide to withdraw any of the given consents, please note that the processing associated with the specific consent will no longer be provided, and the previously available options may no longer be available to the same extent.

Similarly, you can opt out of receiving commercial communications at any time by submitting a request/notification to the email address: mesoestetic@mesoestetic.lv or by using the automated opt-out option provided in the respective commercial communication (email) by clicking on the unsubscribe link at the end.

The data subject is obliged to:

Please provide us with information about any changes in the data you have provided, as it is important for us to have accurate and up-to-date information in our possession. In case of necessity, please provide us with additional information. In the course of communication and collaboration, we may request additional information to ensure that the communication or collaboration is taking place with a specific individual and that the information disclosed in the context of communication and/or collaboration is disclosed only to that specific individual without infringing the rights of others.

As we continuously improve and develop our operations and also enhance our website with the aim of improving the quality of the services we provide, it is possible that we will periodically modify and supplement this Privacy Policy. In such cases, we will inform you and request that you review the latest version of the Privacy Policy.

9. Where to go in case of questions or uncertainties?

If you have any questions or concerns regarding this Privacy Policy, the processing of your personal data, or your legal rights, or if you wish to access, delete (in certain cases), or correct your personal information, please contact us using the contact information provided below:

Company:

Email: webshop@dynasty.lv \ mesoestetic@mesoestetic.lv 

Phone number: 26667259

10. Terms of use of cookies?

Dinastija's website may use cookies.

Cookies are small text files that a web browser (such as Internet Explorer, Firefox, Safari, etc.) stores on a user's device (computer, mobile phone, tablet) when the user visits a website. These files help identify the browser or store information and settings. With the help of cookies, the website can retain the user's individual settings, recognize them, and respond accordingly to enhance the user experience.

Depending on the functions and purposes, we use:

• Necessary cookies: These cookies are essential for users to freely visit and browse the website and utilize its features, including obtaining information about services. These cookies identify the user's device but do not reveal their identity, and they do not collect or aggregate information. Without these cookies, the website may not function properly, such as providing necessary information, accessing profiles, or submitting service requests. These cookies are stored on the user's device until the web browser is closed.

• Functional cookies: With these cookies, the website remembers the user's selected preferences and choices, making it more convenient for the user to navigate the site. These cookies are stored on the user's device permanently.

• Analytical cookies: These cookies gather information about how users interact with the website, such as user parameters, frequently visited sections, and browsing patterns. These cookies are used for analytical purposes to understand user interests and improve the usability of the website. They use cookies from trusted third parties, such as Google Analytics, Google Tag Manager, Google Optimize, and Facebook Pixel. The user of the website cannot be identified through these cookies.

• Advertising cookies: These cookies remember the user's activities and actions on the website. They enable personalized advertisements to be displayed. These ads may appear on our website or third-party websites. They use cookies from trusted third parties, such as Facebook and Google Ads.

Dinastija uses cookies to enhance the user experience and ensure the functionality of the website. Users cannot opt out of the use of necessary and functional cookies because they are essential for the proper functioning of the website.

If you have any questions about the use of cookies, you can contact us using the following contact information: mesoestetic@mesoestetic.lv

Our website may contain links to third-party websites that have their own terms of use and privacy policies for the use of cookies. Dinastija is not responsible for these third-party websites.